Kevin Russell

Last updated September 26th 2009
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Kevin P. Russell BSc, MPS

London UK

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Executive Summary 

Innovative digital media executive with 20 years of management, technical and creative design within both strategic and operational roles across Internet, Media, Technology, Telecommunications, Health Care, Education and Broadcasting industries. My experience spans audio & music production, symbolic systems interface design, ecommerce, and medical simulation systems performance assessment, and management consulting. I focus on strategic and operational opportunities, which blend rich media with immersive virtual environments, into serious game and augmented reality experiences for InternetTV, desktop and mobile location aware systems. I am able to uniquely identify and deliver actionable: strategic, technical and design, insights into emerging strategic partnership opportunities from hands-on, operational, management, systems analysis and user experience design.

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Career Experience 

Managing Director

UK / US

metawave media llc

July 2007 - present


Founded transmedia company to consult on and develop X Reality/Cross Reality simulation-based media properties. Augmenting virtual worlds for entertainment, health, education and sustainable systems development from biometric and web sensor networks.

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Consultant, Simulation Learning

London, UK

Simulation Centre, Cheslea & Westminster NHS Hospital

Mar 2004 - Jul 2007


  • Created and aligned strategic goals with new emerging research and business technology opportunities, introducing business analysis and modeling processes, creating improved communication for change management
  • Introduced and led virtual world/serious game/augmented reality strategy. Authored an accepted NHS Innovation research proposal to fund a virtual simulation of patient care pathways, serious game to improve systems thinking, cost benefit and qualitative business process and change management thinking.
  • Innovated an InternetTV business intelligence, assessment strategy and system for electronic performance support and assessment.
  • Designed and delivered medical simulations education and training scenarios to doctors, researchers. Liaised OEM/supplier contracts, managed digital A/V systems; designed a simple prototype Learning Management System.

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Consultant, Wireless

Pittsboro, NC

Voller Construction & Realty

Jun 2003 - Aug 2003


  • Authored a municipal wireless broadband strategy to engage a social network of businesses, community activists and citizens using the towns unique geographical advantage to realize affordable broadband.
  • Led business and technical audit of web site: developer, hosting, functional requirements, QoS, virtual walkthrough specifications contract details.

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Consultant, Mobile Technology

London, UK

Bastilday Group

Jun 2000 - Apr 2003


  • Provided technology strategy analysis and business advice on their patented graphics compression technology in multimedia messaging services (MMS) for the mobile phone and wireless market.

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Consultant

London, UK

BBC

Feb 2002 - Feb 2002


  • Co-authored the strategic presentation "Digital Curriculum in Partnership" for UK Government Department Media, Culture and Sports ministers resulting in the grant of £150,000,000.00.

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VP Business Development Consultant

London, UK

ShadowTV

Oct 2001 - Feb 2002


  • Developed and produced the mobile PDA version of the proprietary video alert-based InternetTV service overcoming constraints and complexities of near real-time rich streaming media on mobile devices through encoder tuning.
  • Identified and developed business opportunities for entry into the EU 3G mobile video news market.

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Consultant

London, UK

BBC

Jun 2001 - Jun 2001


  • Trained staff on scalable audio production methods and Flash audio technology to streamline work processes and reduce costs within Interactive Factual and Learning.

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EVP Technology/UK MD Consultant

London, UK

Jumpcut

Sep 2000 - Feb 2001


  • Established and developed the EU operation for this InternetTV business.
  • Produced the mobile application supporting the first-ever three day webcast and launch of "Blair Witch 2: Book of Shadows".
  • Secured the important Interactive TV rights to Cannes Film Festival's "Directors Fortnight" section.

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Director, Information Technology

London, UK

iCollector

Mar 1999 - Jun 2000


  • Formulated and directed the technology strategy for the company's antiques, collectibles auction and retail exchange web site, managing 10 UK staff and 10 US consultants.
  • Redesigned and delivered a full service e-commerce system with transaction processing, CRM, content management, agent search and personalization.

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Founder & Managing Director

Mamaroneck, NY

I Media Inc.

Dec 1997 - Sep 1998


  • Film Producer: Co-financed the successful turnaround of Neil LaBute's debut independent film "In the Company of Men", which has grossed over $15,000,000 Awarded the 1997 Cannes Film Festival's "Un Certain Regard" prize.
  • E-commerce Consultant: Devised the technology strategy for a 3-tier e-commerce solution for international marketer Green Stamp America.
  • Information Architect Consultant to Modem Media.Poppe: Designed a cutting-edge "Computer Configurator" e-commerce application for Compaq Computer Inc. enabling online users to build their own PC systems.

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Executive Producer

New York, NY

Prodigy Internet

Aug 1996 - Nov 1997


  • Developed and produced Prodigy Internet's strategic presentation to the Chinese Government, securing at the time, the only American-based ISP granted operation on Mainland China; valued in excess of $100,000,000 by the year 2000.
  • $275,000 annual budget responsibility for the Advanced Multimedia Development Studio.
  • Successfully managed RealNetworks' encoding services for alternative webzine property, STiM.
  • Produced the soundtrack for the first 3D Web-based character animated series "The STiMples".
  • Reduced project timelines, cut costs by $150,000 and increased productivity by implementing professional audio and video production processes.

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Manager, Audio

New York, NY

Prodigy Internet

Sep 1995 - Aug 1996


  • Directed IPTV production and established strategic partnerships with Real Networks, Voxware, Yamaha, Liquid Audio and Headspace Inc. Saved $100,000 through negotiations with Real Networks for a 2,500 stream RealMedia server contract.
  • Initiated and promoted the use of on-demand and live streaming services for internal business communication and external content partners.
  • Led "Voice over IP" alliances and testing.

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Analyst

Hawthorne, NY

IBM

Feb 1995 - Sep 1995


  • Specified UX requirements, designed wireframes for IBM Electronic Commerce group.
  • Pioneered image data warehouse management solution for e-commerce Group, reducing costs by $2,000,000.00.

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Senior Associate Programmer

White Plains, NY

IBM

Dec 1993 - Jan 1995


  • Designed information architecture to implement Hawthorne Research Labs audio and video services into the Singapore Government's National IT2000 "City Services" and CNN's IPTV pilots for the Multimedia and Internetworking Group.
  • Specified, designed and implemented collaborative groupware user interfaces.

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Awards and Honors 

Two"MCA Lew & Edie Wasserman" scholarships,
Two "International Communication Society" scholarships
Technical Excellence Award-Human Interface IBM

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Education 

MPS

Feb 1989 - Jun 1992

New York University, New York City
Interactive Telecommunications
3.8 / 4.0 Grade Point Average

 

BS

Sep 1983 - Jun 1985

New York University, New York City
Music, Business & Technology
3.6 / 4.0 Grade Point Average

 

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